Best Early Prime Day Deals 2026 — What to Buy Before June 23

It's that time of year again. Amazon has officially announced that Prime Day 2026 will run from June 23 through June 26. That gives us four full days of the biggest discounts of the year.

But here is the secret that Amazon doesn't heavily advertise: you don't actually have to wait until June 23 to start saving. The "Early Prime Day Deals" have already started dropping, and in many cases, these early discounts are exactly the same as the prices you'll see on the actual event days.

If you wait until the official start date, you run the risk of the best items selling out. I've been tracking Amazon prices for years, and I'm already seeing massive price drops across tech, kitchen gadgets, health supplements, and beauty products.

🔥 Click here to shop all Early Prime Day Deals live right now

When is Amazon Prime Day 2026?

Amazon Prime Day 2026 officially begins on Tuesday, June 23 at 12:01 AM PDT and runs through Friday, June 26 at 11:59 PM PDT.

To participate in the sale, you must be an Amazon Prime member. If you aren't a member yet, you can sign up for a free 30-day trial right before the event starts, shop the deals, and then cancel if you don't want to keep the subscription.

The Best Categories to Watch

Based on historical data and the early deals dropping right now, here are the categories where you will find the absolute best discounts:

1. Amazon Devices (Tech)

This is always the biggest category for Prime Day. Amazon heavily discounts its own hardware to get you into their ecosystem. Expect to see 40% to 60% off Echo smart speakers, Fire TV Sticks, Kindle e-readers, and Ring security cameras. If you need to upgrade your smart home setup, this is the only time of year you should be buying these devices.

2. Kitchen Appliances

Prime Day is the Super Bowl for small kitchen appliances. Brands like Ninja, Instant Pot, Vitamix, and Cosori offer their lowest prices of the year. I'm specifically watching the Cosori TurboBlaze Air Fryer and the Ninja Creami, both of which are already showing early price drops.

3. Health & Wellness Tech

Wearables and health tech have become massive Prime Day sellers. Keep an eye on the Oura Ring Gen 3 and Fitbit devices. We also typically see huge discounts on premium supplements, including the Physician's Choice KSM-66 Ashwagandha that I recently reviewed.

4. Premium Beauty

Luxury beauty brands that rarely go on sale often participate in Prime Day. Look for 20% to 30% off brands like Laneige, EltaMD, and COSRX. The COSRX Snail Mucin Essence is almost guaranteed to be one of the top-selling beauty items again this year.

Jason's Top Picks to Watch

I've curated a list of products that I personally use, have reviewed on this site, and expect to see heavily discounted over the next week. If you see a good price on any of these, grab them before they sell out:

Apple AirPods Pro (2nd Gen): These almost always hit their lowest price of the year during Prime Day.
Away The Carry-On: The new exclusive Amazon colors just dropped, and I expect a promotional discount to drive early sales.
Owala FreeSip Water Bottle: The most popular water bottle on the internet will likely see a 20% discount on select colors.
Beckham Hotel Collection Pillows: The most-reviewed pillows on Amazon are almost always a featured Prime Day Lightning Deal.

Tips for Winning Prime Day

1. Shop the Early Deals Now

Don't wait for June 23. Check the Early Deals page daily. If you see a product you want with a "Prime Day Deal" badge, buy it. The price is unlikely to drop further on the actual day, but the inventory might run out.

2. Make a List

It is incredibly easy to get distracted by the sheer volume of sales. Make a list of what you actually need before you start browsing. Add those items to your Amazon cart or "Save for Later" list now, so you can easily check if their prices have dropped.

3. Watch Out for Lightning Deals

Lightning Deals are limited-time, limited-quantity discounts. They offer the best prices but sell out in minutes. If you see a Lightning Deal for something on your list, you need to act immediately.

I will be updating the Today's Deals page on this site every morning throughout the Prime Day event with the best hand-picked discounts. Bookmark that page and check back daily!

👉 Shop all Early Prime Day Deals on Amazon